Marketing for law, accounting, consulting and coaching firms —
better inquiries, answered faster.
Law, accounting, consulting and coaching practices rarely have a lead problem. They have an intake problem — the wrong inquiries reach a partner, and the right ones arrive after hours and are never called back. We build the site, the search visibility and the intake automation that sit between an inquiry and the first real conversation.
Indianapolis, Indiana - serving businesses across the U.S.
Eight ways good work goes uncontacted.
None of them are the expertise.
These are not marketing failures. They are intake failures, and they happen between an inquiry and the first real conversation. Three are specific to law firms, three to coaching and consulting practices, and two are true of every advisory firm — accounting included.
In law firms
After-hours intake is lost
The person who has just been served, just been audited, or just decided to leave their employer is rarely calling at 2pm on a Tuesday. They call at 8pm, and they are unlikely to be calling only one firm.
Fixed by AI chat and phone intake — captured on arrival, handed to a person with the details already taken →Unqualified intake burns the team
A partner's hour spent on a matter you would never take. Then another one. The cost of that is invisible because nobody bills it.
Fixed by automation — matter type and fit qualified before it reaches you →Consults that no-show
Booked well ahead, forgotten by the time it comes round, no confirmation, no reminder, and an hour of a senior person's calendar gone.
Fixed by automation — confirmations, reminders, intake taken before the meeting →In coaching & consulting practices
Discovery-call requests go cold
They filled the form on Thursday. First contact was Monday. The urgency that made them fill it in had gone by Friday.
Fixed by automation — acknowledged when it arrives, the call booked while they still want it →A lead magnet with no follow-up behind it
The guide gets downloaded. Nothing happens next. The download was the interest, and it was treated as the finish line.
Fixed by automation — a nurture sequence behind the download →Proposals go out cold and stay cold
Sent, opened once, never mentioned again — because chasing your own proposal feels like begging and nobody built anything to do it for you.
Fixed by automation — proposal follow-up that isn't you →In every advisory firm — law, accounting and consulting alike
Invisible in AI search
"Employment lawyer in Indianapolis", "fractional CFO for a construction company", "accountant for a dental practice" — increasingly answered by a model reading pages. A site that is a bio and a phone number gives it nothing to quote.
Fixed by SEO & AI search visibility →No attribution
Referrals, directories, ads, content, the speaking gig. Ask which one produced this quarter's retained clients and the answer is a story, not a number.
Fixed by CRM & reporting — each inquiry tracked to a source →The expertise is not in question. The gap between an inquiry and a human being is.
What we'd build for a firm like yours.
In the order we’d build it, not as a package. Most firms start with intake — and you don’t have to do all of it.
Website & practice-area pages
A site that reads like the firm — sober, specific, and clear about what you take and what you do not. Practice-area and city pages instead of one services page covering nine matters.
See websites in detail →SEO & AI search visibility
Plain-language pages that answer the question a prospective client actually types, so Google ranks them and a model has something of yours to cite. Written from what your partners already say on calls.
See SEO & AI search in detail →Intake follow-up & nurture
An inquiry, a proposal or a lead-magnet download gets chased without anyone remembering to do it. Consult confirmations and reminders too, with intake details collected before the meeting instead of during it.
See automation in detail →CRM & intake reporting
One intake pipeline. Each inquiry in the same place with the same fields, so conflicts and capacity are visible before a partner's time is spent — and one monthly report says which source produced which retained client.
See CRM & reporting in detail →AI chat intake
After-hours inquiries captured and qualified, never advised. It records who is asking and what it is about, then hands to a person.
See AI chat & intake in detail →AI phone intake
The 8pm call answered, the matter type and contact details taken, the consult booked into your calendar. It does not advise and it does not comment on the merits of anything — it hands the caller to a person.
See the AI agent in detail →Three practices. Three different first moves.
The fixes are the same across professional services. Where they bite first is not — so here is where each kind of practice usually starts.
Law firms
Intake is the whole funnel. The matters worth taking and the matters worth declining arrive through the same form, at the same hour, and both consume the same partner time until something sorts them. Consultations that no-show are the most expensive empty slot in professional services, and confirmations and reminders are the cheapest fix on this page. On search, practice-area pages beat one services page — "employment lawyer" and "estate lawyer" are two different searches and two different clients.
Usually starts with intake, then practice-area pages →Accounting & advisory
The intake has the same shape as a law firm's: an inquiry arrives, someone senior decides whether it is worth taking, and that decision costs partner time whether the answer is yes or no. "Fractional CFO for a construction company" and "accountant for a dental practice" are questions a model answers by reading pages, so a site that is a service list and a phone number gives it nothing to quote. And when you ask which source produced this quarter's retained clients, the answer should be a number rather than a story.
Usually starts with one intake pipeline, then attribution →Coaching & consulting
The discovery call is the product demo. Everything before it — the download, the form, the DM — exists to fill that calendar and is usually left to run on its own. A lead magnet with nothing behind it is a list you are paying to build and not using: the sequence is the asset, not the PDF. And proposals need a follow-up that is not you, on a schedule you set once, so the chase stops depending on how you feel about chasing.
Usually starts with follow-up behind the form and the download →Coaching and consulting — the site and the automations behind it.
Coaching for chiropractors, nationwide. We built their website and the automations behind it.
Most marketing agencies don't write the automation themselves — they configure a platform somebody else controls. We write it. When something breaks, we open the code.
Custom workflows and integrations, written for the practice they run in.
No law-firm project is published yet. When one is, it will be on this page with a name on it — we don't borrow one engagement to stand in for another.
You don't have to do all of it.
Most firms start with one of two things: the inquiries that arrive after hours and are never called back, or the partner time spent on matters you would never take. Tell us which one is costing you more and we’ll build that first — including the parts you can skip.
The call is 30 minutes. The visibility check doesn't need a call at all.
What partners and principals ask us first.
Is client information kept confidential?
Can it give legal advice?
Can it coach, consult, or write my proposals?
Will it turn away work we would have taken?
Will it work with our case, practice or client-management software?
Are you replacing my intake staff, paralegals or VA?
My brand is personal — will this feel like me?
How do we stay visible without publishing constantly?
How fast until it is running?
What if it doesn't work for us?
The same approach, tuned for your world.
Not sure where you stand?
Is your firm named when someone asks an AI for a lawyer, an accountant or an adviser in your area? Free. No call required.
Live Google results and a live AI-assistant answer for what you type. We keep the business, city and industry you enter and the result — your email only if you ask for the full report.
Tell us where your intake goes quiet.
The after-hours call, the consult that no-shows, the proposal nobody chases — say which one is costing partner time and we'll come back with what we'd build first, and what you can skip.
Prefer to talk? Call 463-345-7223 or book a 30-minute call.
We'll audit your intake — free.
Thirty minutes with someone who builds the site, the search visibility and the intake automation behind them. You'll see which inquiries reached a person, how long it took, and how much partner time went to matters you would never take. You keep the findings either way.